A rocky start to the New Year for Dan Roberts, the new Guardian business supremo.
Hacks unsure who he is or why he is there have begun referring to him as Bilbo Baggins, which may be a reference to his stature.
Still, it turned out well for Bilbo in the end. Wikipedia says of the hobbit:
"While Bilbo initially is a mild-mannered, easygoing bumbler, he grows confident and wiser as the story progresses."
Insiders say this could be Robert's progress too, but suggest he tone down the pomposity by several notches.