Jeff Randall, Essex man's favourite financial commentator, is back with a daily show on Sky News, starting this evening. In the trailers, he asks himself what he'd do if he was a member of the government during this financial crisis - telling viewers that he'd resign.
Really? Jeff, of course, has quit from the public sector before, vacating the high-profile BBC Business editorship nicely in time for his replacement, Robert Peston, to steal all the glory by brilliantly covering the credit crunch.
So surely Jeff would not voluntarily forgo the limelight once again?