Changing your name allows you to be who you always wanted to be, ran the Aviva telly ads of earlier this year - which suggested the company everyone happily called Norwich Union actually wanted to be a rock star, a model or an actor.
A similar re-branding might now be the best option for the group's disgraced chief exec Andrew Moss, assuming he wants to escape the embarrassment of his affair with an underling, Deirdre Galvin.
Ms Galvin, of course, has already changed her own name, having previously gone under the moniker of Deirdre Moffat. Presumably, she's now become what she always dreamed of.
Friday, 23 October 2009
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