I hear that George Trefgarne - erstwhile Sunday Telegraph City editor and the former speech writer to former BP boss, Lord Browne - is making a comeback.
Next month he'll join PR group, Maitland, whose client list includes sportswear retailer JJB, which should be an interesting one.
As a hack, Treffers once described the group as the "outfitter of choice for couch-potatoes and others who like wearing cheap sportsgear for an athletic afternoon in the shopping mall" - before implying a rival specialised in selling its stock to drug dealers.
Will he get the JJB account, I wonder?
Update 12/10/09: Tregarne's new job has now been confirmed.
Wednesday, 7 October 2009
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