Time to charge?

Time magazine's cover story this week is called: How to save your newspaper.
The piece, written by Time bigwig Walter Isaacson, offers several proposals for improving the blight aflicting the paper trade, but they boil down to one main point: don't give away your content for free you idiots - put in on a website if you like, but charge for it.
It's an intriguing idea - charging for content. Sadly, the story is available at Time.com for no cost.