Here's the Evening Standard's snap illustrating its page seven story yesterday about hundreds of Harry Potter fans packing London's bookshops to buy JK Rowling's latest book (click on image below).
It looks like a decent day's sales of Tales of Beedle the Bard, but sadly less so for The Secrets of CEOs, the weighty City tome that is stacked high next to the queue of underwhelmed Rowling fans.
The business book is currently charting at a respectable (for the genre) 6,909th in Amazon's best-seller list and was penned by Telegraph financial hack Andrew Cave, with a little bit of help from some recruitment consultant called Steve Tappin.
Being a co-author has gone straight to the rather self-regarding Tappin's head. A copy of The Secrets of CEOs that does not contain his autograph, is now considered something of a City collector's item.