Wednesday, 6 May 2009

Queensland is the king of the spinners

A genuine tip of my bowler to the Tourism Queensland publicist who dreamt up the "best job in the world campaign".
The little PR ruse to find a new caretaker of an Australian tropical island resulted in media outlets dashing to give the Aussie state a tucker bag full of free gushing coverage, which would have cost millions of bucks had Queensland picked up the phone to newspaper advertising departments.
The "search" eventually unearthed one Ben Southall, who just happens to come from the UK - Australian tourism's biggest market - resulting in even more fantastic coverage here.
No wonder they dub Queensland the Smart State.

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