Just one week into life as chief exec of a public company, and Betfair boss David Yu has dropped his first monumental clanger. In an interview with the Sunday Telegraph over the weekend, Yu claimed that Betfair is a "bookmaker" - a startling admission as up until now the betting exchange had angrily denied this charge.
Instead, the company always claimed to be a technology platform, which high street bookies say allows Betfair to pay "around three times less in tax and levy than traditional UK bookmakers".
Their lobbyists have all noticed this cock-up and are anxiously exploring ways to convert this open goal into a taxation victory. In fact, William Hill has just put out a press release on the Yu interview. It's title? "Betfair's Identity Crisis - just who are Yu, David?"