Friday, 1 October 2010

Ryder in a storm

Ping! An email arrives from some PR company called EdenCancan (no, me neither) trying to jump on the Ryder Cup bandwagon and plug one of its clients.
"We have a weather expert able to comment/predict on the weather," it begins as play in Wales is interrupted by torrential rain. "Dr Liz Bentley is one of the world’s leading weather experts. Former Chief Instructor of Forecasting at the Met Office College, she is the ultimate weather woman and climate change forecaster. Liz was BBC Weather Centre Manager before taking up the post of Head of Communications at the Royal Meteorological Society, when she founded the public membership organisation theWeather Club, in 2010, to promote an appreciation and understanding of the weather to people from all walks of life."
All very impressive. Just one question. If she's so good, why wasn't the plug sent yesterday?

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