Exclusive! brags the Guardian's business pages today about its own splash on a plan for Scottish Power to supply all the electricity to one of Scotland's most famous islands using tidal energy.
Sadly, the tweeting and blogging community don't seem that impressed. In particular, islayblog.com points out that Scottish Power put all of this on a press release which was sent out in September. So, it was an exclusive in the sense that no one else bothered to copy it out. It may well remain exclusive for many years to come.