Tuesday, 7 July 2009

Auntie remains shy over corporate plugs

More on my story about the BBC's Wimbledon Nike plug over the weekend. Last week, the Beeb broadcast a similar puff piece - this time a package with Des Lynam doing the voice over and inviting people to take part in an online poll on who was the greatest Wimbers player of all time.
Martina Navratilova and Bjorn Borg were interviewed extensively and both were wearing very heavily-branded HSBC polo shirts. HSBC branding also featured elsewhere in the package, which was obviously prepared outside the BBC.
Was there an explanation that this was an external production (given Des Lynam no longer works for the Corporation)? Or even an acknowledgement that the content might even have been sponsored? Of course not.

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