Merlin conjures up new PR strategy

Parents routinely attempt to bribe their children into compliance by offering treats - such as trips to theme parks and the like. But is Legoland and Madame Tussauds owner, Merlin Entertainments, now looking to do the same with the press?

"With Easter now over and the first signs of summer evident, all of the Merlin Entertainments’ attractions are open and showing off their new season investment," an email to the Fourth Estate begins. "Over recent months we have talked a lot about the breadth of the Merlin offer but there is nothing like seeing it for yourself, so Nick [Varney, chief exec] hopes that we can persuade you, along with your friends and family, to visit one or more of the attractions this year."

The company then instructs hacks to call the group's PR company to arrange the complimentary tickets. Isn't life just grand?