Karren Brady, the Birmingham City MD who is replacing Margaret Mountford as Sir Alan Sugar's sidekick on The Apprentice, is making another high profile public appearance tomorrow.
She will be in the boardroom at Meadow Lane to watch Sven Goran Eriksson's Notts County take on Burton Albion, the Football League newcomers who are managed by Mr Brady, aka Paul Peschisolido.
This invitation should rank as an even greater coup for Ms Brady than scooping her new reality telly role, after she famously fell out with County's former chairman, Derek Pavis, when he suggested that women should not be allowed inside football club boardrooms.
Pavis is likely to be in attendance tomorrow too. Developing...
Update: my story seems to have prompted bookmaker Paddy Power to start a betting market.