American Psycho returns

The Times' City Diary has a nice little picture caption today about the latest US fad to use lasers to print business cards on meat (I kid you not).
The image shows a card belonging to one Patrick Bateman of Pierce & Pierce - which I guess is another joke by the inventors.
Patrick Bateman (of course) is the lead character in Bret Easton Ellis’s American Psycho. He worked at a fictional Wall Street firm called Pierce & Pierce – which was also the same place that employed Sherman McCoy in Tom Wolfe’s The Bonfire of the Vanities.