George n Bennett

I see that JJB Sports is mulling a bid for rival JD Sports - which should provoke some interesting discussion between the two former Sunday Telegraph City editors now spinning for the former's PR company Maitland.

Neil Bennett is the hack-turned-mouthpiece with the task of explaining the possible deal to the City, but will he be tempted to canvass the views a Fleet Street successor and his current Maitland colleague, George "Treffers" Trefgarne?

As a journalist, Treffers once described JJB as the "outfitter of choice for couch-potatoes and others who like wearing cheap sportsgear for an athletic afternoon in the shopping mall" - before implying JD specialised in selling its stock to drug dealers. Possibly one for Bennett to handle alone, then.

Flak watch...

I hear that George Trefgarne - erstwhile Sunday Telegraph City editor and the former speech writer to former BP boss, Lord Browne - is making a comeback.
Next month he'll join PR group, Maitland, whose client list includes sportswear retailer JJB, which should be an interesting one.
As a hack, Treffers once described the group as the "outfitter of choice for couch-potatoes and others who like wearing cheap sportsgear for an athletic afternoon in the shopping mall" - before implying a rival specialised in selling its stock to drug dealers.
Will he get the JJB account, I wonder?

Update 12/10/09: Tregarne's new job has now been confirmed.