Ad rule change comes too late

News of a relaxation in the rules governing the advertisement of condoms, comes a little too late for some in adland.

Inspired by the success of the famous Country Life jingle "You'll never put a better bit of butter on your knife", I recall one ad exec pitching a spoof commercial to his contraceptive company client. His slogan? "You'll never put a better bit of rubber in your wife".

It never made the airwaves.